Our Cofounders

Zeyu Li

CEO, Co-Founder

Zeyu is a technologist, researcher and financier who spent most of his life playing music and DJing. He worked as an application consultant for investment banks before quitting his finance job to start Mixonset. He combined his AI research and DJ expertise to invent the Mixonset algorithm. Zeyu has a B.E. in Computer Science and a Master’s in Computational Math at Waterloo, and is completing his Master’s in Music Technology at McGill.

Boris But

CMO, CO-Founder

Boris has extensive experience in marketing, public relations and content writing. He started key projects at two award-winning startups, Fair Employment Foundation and MealCare. He previously worked as a Management Trainee for Swire Group. Aside from work, Boris published his poetry book aged 18, and hustled as a street singer for years. After completing a B.A. at McGill, Boris co-founded Mixonset.

Our Advisors

Adrian Pike

CEO, Actual Conversion

Adrian has held senior management positions for over 25 years. He helps Mixonset engage with its audience, drive revenues and build sustainable growth through marketing and demand generation strategies. Previously, Adrian was the CMO of district m and VP Marketing at Light Speed POS. He is a serial entrepreneur, and recently founded a new venture, Actual Conversions.

David Dufresne

Partner, Panache Ventures

David started his career in the Canadian VC industry in the early 2000s at Desjardins Venture Capital and the BlackBerry Partners Fund. David left to act as CEO of music tech company Bandzoogle for 5 years. He recently worked with music platform Bandcamp as their Head of Strategy and Growth before returning to VC. He is now a founding partner of Panache Ventures, Canada’s most active seed-stage fund.

Jane Underhill

President, Vrai Changement Montréal

Jane is an entrepreneur, business consultant, and opera aficionado. With a background in Fine Art, she spent 15 years at the helm of Studio Praxis; a renowned contemporary movement clinic and certification school in Montreal. She's mentored more than 150 business owners through all aspects of the business lifecycle. Today, she helps Mixonset with company vision, strategy, and communication.